When it comes to commercial solar, there’s no shortage of misconceptions that can cause Iowa business owners to hesitate. The truth is that solar has never been more affordable, accessible, or impactful. Let’s cut through the noise and clear up some of the most common myths.
Myth 1: Solar is too expensive for most businesses
Reality: Commercial solar costs in Iowa have dropped dramatically over the past decade. With pricing averaging $1.75 – $2.25 per watt before incentives, systems are more affordable than ever. Federal tax credits, bonus depreciation, USDA REAP grants, and utility rebates can reduce net costs by 40–60%. For many companies, the payback period is as short as 5–9 years, with decades of free power after that.
Myth 2: Solar doesn’t work in Iowa because of snow and cloudy weather
Reality: Iowa’s solar resource is stronger than many expect. Even with snow and cloud cover, systems are designed to produce reliably year-round. Panels are installed at angles that allow snow to slide off naturally, and Iowa receives more sunlight annually than Germany — one of the world leaders in solar adoption. Seasonal variation is normal, but over the course of a year, production matches business load needs.
Myth 3: Solar won’t make a difference on my utility bill
Reality: Commercial solar directly offsets energy charges and lowers exposure to rising utility rates. For large users with heavy daytime loads (manufacturing, warehouses, agriculture), solar can cover a significant percentage of electricity needs. While demand charges require additional strategies like storage or load management, the energy savings alone create substantial ROI.
Myth 4: Only big corporations benefit from solar
Reality: Mid-sized and even small businesses across Iowa are going solar. From family farms applying for USDA REAP grants to local retailers lowering overhead, solar adoption isn’t limited to Fortune 500 companies. In fact, small and mid-sized businesses often benefit more because energy costs make up a larger percentage of operating expenses.
Myth 5: Solar hurts the roof or building structure
Reality: Properly engineered commercial solar systems are designed to protect, not damage, structures. Roof-mounted systems use ballast or penetration methods approved for commercial construction. Ground-mount and carport systems bypass the roof entirely. In many cases, solar panels can extend roof life by shielding the surface from UV rays and weather.
Bottom Line
Commercial solar in Iowa is proven, cost-effective, and adaptable for businesses of all sizes. Don’t let outdated myths stand in the way of lowering your energy costs, improving sustainability, and future-proofing your operations.
👉 Next Step: Request a free assessment to see how solar could work for your facility.
